Why Insurance Agents Should Be on Social Media
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When you’re an insurance agent, the biggest factor in whether or not you are successful is you. Smart insurance agents are always out there drumming up leads, talking to new potential customers, and finding ways to get their names out into the public sphere where people will hear them. Nowadays, raising your public profile in the minds of a large group of people is much easier than it used to be, thanks to social media sites like Facebook, Twitter, and LinkedIn. When used right, these sites can be powerful tools for insurance agents.
How Insurance Agents Can Use Social Media
The main benefit of being on social media for insurance agents is that it’s a golden opportunity to build your personal brand, with both consumers and other people in the insurance industry. Like insurance agents who pay for ad space in magazines, and post their pictures on bus stops and city benches, maintaining an active social media presence is an easy way to build a higher public profile. Of course, social media is also free, which makes the barrier to entry for the average insurance agent much easier to overcome, than taking out potentially bank-breaking paid advertisements.
Tips for Insurance Agents on Social Media
So, what should insurance agents do on social media to increase their public profile? Here are a few suggestions on where to start:
- Post regularly – This is one of the most important parts of building a social media presence. In order to attract an audience, you need to post at least a few times a week, every week. One or two posts a month isn’t enough to keep people engaged, and whatever you post is likely to get lost in the flood of information if you don’t post often. Make the time to make at least two to three posts a week.
- Show off your knowledge – Do you have a funny or interesting story about working in the insurance industry? Do you know interesting facts about insurance that you think people would want to know? Talk about them on Facebook or link blog posts about them on Twitter.
- Be personable – Social media tends to be a very casual place, which means that it’s ok to loosen the tie and keep the tone friendly and personable. If you’re too formal or “salesy,” people aren’t going to connect with you as a person; they’re going to just see another salesperson who wants to pitch them something. That doesn’t mean you should go too casual, though – be sure you maintain proper spelling and grammar.
- Network with other insurance agents – If you have colleagues who have their own social media accounts, you should follow them and interact with them. Ideally, this will get them to do the same for you, which will bring you to the notice of the people who follow them, but who may not otherwise be aware that you’re out there, too.
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